Voice-Commerce Trust Among Older Consumers

Niamh O’Connor

Voice-Commerce Trust Among Older Consumers

Author(s)	Dr. Niamh O’Connor
Country	United States
Abstract	Voice-enabled commerce is transforming digital purchasing by allowing consumers to search for products, compare alternatives, reorder routine items, and authorize transactions through spoken interaction with intelligent assistants. Although voice interfaces can reduce visual and motor demands, their adoption in commercial contexts depends heavily on trust because users often make decisions without the persistent visual cues available on conventional websites or mobile applications. This issue is especially important for older consumers, whose technology adoption may be shaped by usability, prior experience, privacy concerns, perceived control, error recovery, and confidence in transaction confirmation. The present study develops a simulation-based framework for examining trust in voice commerce among older consumers. Four hypothetical interaction conditions are compared: unclear or absent transaction confirmation, minimal verbal confirmation, detailed verbal confirmation, and combined voice-plus-visual confirmation. A synthetic dataset of 480 observations, with 120 simulated cases per condition, is employed exclusively for methodological illustration. Trust in voice commerce serves as the primary outcome, while perceived ease of use, privacy and security confidence, transaction clarity, perceived control, and purchase intention are incorporated as associated constructs. The simulated results indicate that mean trust increases from 2.54 under unclear confirmation to 4.18 when voice and visual confirmation are combined. Higher simulated trust is also associated with stronger purchase intention and perceived control and with lower privacy-related concern. The findings illustrate the theoretical importance of confirmation quality, recoverability, transparency, and multimodal support in voice-mediated purchasing. The paper concludes that voice commerce intended for older consumers should prioritize understandable dialogue, explicit transaction review, straightforward cancellation mechanisms, privacy transparency, and accessible confirmation rather than relying solely on conversational convenience. All numerical results are simulated and require empirical validation with actual older consumers.
Keywords	voice commerce; older consumers; consumer trust; voice assistants; digital purchasing; privacy; technology adoption; conversational commerce
Field	Engineering
Published In	Volume 5, Issue 6, November-December 2024
Published On	2024-12-11

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American Journal of Advanced Multidisciplinary Innovation and Research

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Voice-Commerce Trust Among Older Consumers

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